Review: Submit2Please

Traffic - The currency equivalent of the Internet realm.

Submit2Please is an online business which offers manual directory submission to various directories across the world. They promise that your website's URL will not only be submitted but they will eventually be listed on the targeted directory.

So why is directory submission important?

Directory submission has 3 major benefits and they can be broken down as:-

Higher Positioning in Search Engine Results
Indexing of Web Site/Blog
Higher Probability of Click Through Traffic (otherwise known as CTC)

How much is it?

Submission to 500 Directories within 18 days - $99.95

Submission to 250 Directories (of PR 3+) within 14 days - $74.95

Submission to 250 Directories within 14 Days - $64.95

Submission to 150 Directories (of PR 4+) within 8 Days - $49.95

Guaranteed inclusion in Google index within 10 days - $9.95

Is the above expensive? That depends on how much revenue you are currently generating from your Blog/Website in the first place. My rule of thumb is 30% of your revenue should go into online marketing/advertising expenditure. So how do we put this into practise? Let's say your Blog is currently generating $50 a month, I would advise you to sacrifice 1 month of your revenue and pay for the 150 Directory submission and see if this boost up your revenue. If it does not result an increase in your monthly revenue by 200% (i.e. $150), then I would say it was a waste of money.

Lastly, let me touch on the ROI considerations provided by the website as follows:-

Assumptions (worst case scenario):

Consider our deal of submission to 500 directories for USD 99.95
Consider only 50% directories accept your site submission
Further you can safely consider that every directory which accepts your website will send your way at least four visitor in the entire year! So you still get 250 x 4 = 1000 unique visitors in an entire year for a cost of USD 99.95. So you get one unique visitor for less than 10 cents!

Here's what I think of the above. Firstly, a 50% hit rate is overly optimistic; A more realistic figure would be 5%. Secondly, I will use back the assumption that each directory will only send 4 visitors to our targeted URL over a one year period, because I think this is reasonable.

What we have is the following: 25 X 4 = 100 unique visitors over a one year period for a cost of ~US$100 or approximately US$1 per visitor. I personally find that too expensive. Furthermore, there's no guarantee that these visitors will return for a 2nd visit. Anyway, for those blogs that have 100 visitors in a single day will probably not be too thrilled by this kinda stats...